Description
"A thorough guide for ensuring a smart and thoughtful approach to production so that you and your team are set up for clarity and success." - Carol Hutchinson, General Manager, Global Advertiser
"This book provides a rich assortment of examples, tips and best practices to help marketers optimize their productions, leading to the best creative possible to ideally drive the strongest business results." - Bill Duggan, Executive Vice President, Association of National Advertisers
"The first book that captures the essence of advertising production best practices...a much-needed way to bring together marketers, agencies, and the production community." - Sergio Lopez, Chief Production Officer, Publicis Groupe
"Jillian Gibbs's The Marketer's Guide to Creative Production helps make any reader, be it a marketer, an agency partner, or a production partner better prepared to contribute to their role." - Adam Isadore, formerly Head of Production FCB, BBDO, The Mill
In this groundbreaking guide, Jillian Gibbs demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. From planning and budgeting to execution and distribution, this book covers every aspect of video and photography production, providing practical tips and real-life examples. Whether you're a novice or an experienced marketer, The Marketer's Guide to Creative Production will empower you to harness the power of your investment and make the most of the partners involved in your projects.
Author: Jillian Gibbs
Publisher: Redhead Enterprises, LLC
Published: 08/16/2023
Pages: 174
Binding Type: Paperback
Weight: 0.95lbs
Size: 8.50h x 8.50w x 0.47d
ISBN13: 9798987751503
ISBN10: 8987751503
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Art | Film & Video
- Business & Economics | Marketing | General