{"product_id":"ultimate-guide-to-social-media-marketing","title":"Ultimate Guide to Social Media Marketing","description":"Create Focused Social Media Campaigns Tailored to Your Business\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eUltimate Guide to Social Media Marketing\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003etakes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhy businesses need to embrace social media marketing\u003c\/li\u003e\n\u003cli\u003eUnderstanding today’s social networks from big ones like Facebook and YouTube to emerging platforms\u003c\/li\u003e\n\u003cli\u003eLearning how to craft your business’s social media strategy using today’s formats\u003c\/li\u003e\n\u003cli\u003eHow to leverage images and video in your social media outreach\u003c\/li\u003e\n\u003cli\u003eLeveraging chat bots, paid social media, and influencer marketing\u003c\/li\u003e\n\u003cli\u003eBuilding your business social marketing team\u003c\/li\u003e\n\u003cli\u003eMeasure your social media outreach progress and improve your performance over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBinding \/ Paperback:\u003c\/strong\u003e\u003cspan\u003e 376 pages\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublish Date:\u003c\/strong\u003e\u003cspan\u003e August 25, 2020\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Eric Butow | Jenn Herman","offers":[{"title":"Default Title","offer_id":44292022304907,"sku":"9781599186740","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/5100\/7115\/files\/eric-butow-jenn-herman-business-money-ultimate-guide-to-social-media-marketing-33276545466605.jpg?v=1758910173","url":"https:\/\/cacorrectionsbookstore.com\/products\/ultimate-guide-to-social-media-marketing","provider":"CA Corrections Bookstore","version":"1.0","type":"link"}