{"product_id":"the-unicorn-fallacy-ditch-the-growth-or-die-herd-and-build-a-company-that-lasts-9781544544960","title":"The Unicorn Fallacy: Ditch the Growth-or-Die Herd and Build a Company That Lasts","description":"\u003cp\u003eIs your growth-at-all-costs mindset costing your company too much?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMany executives have chased the same dream for years: to become the next unicorn and exceed $1 billion in value. But natural disasters, trade wars, and a global pandemic have changed the market. Investors are focused on earnings and profitability, sustainability and longevity. The unicorn has lost its luster. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEnter Intelligent Revenue. In The Unicorn Fallacy, CEO Chris Cabrera examines the challenges executives face in planning for long-term growth, revealing a radical new approach for creating resilient revenue streams and attracting today's investors. Following a data-driven approach, Chris shows how to align employee behavior with business goals and provides simple strategies that have helped his company and others consistently beat revenue targets. Packed with real-life stories and practical advice, The Unicorn Fallacy is a must-read for all business leaders ready to confront uncertainty, challenge the status quo, and build a business capable of weathering any storm. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16536756\"\u003eChris Cabrera\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.48d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781544544960\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1544544960\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS019000\"\u003eDecision Making \u0026amp; Problem Solving\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS020000\"\u003eDevelopment | Business Development\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS025000\"\u003eEntrepreneurship\u003c\/a\u003e\u003cbr\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":44291786473611,"sku":"9781544544960","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/5100\/7115\/files\/img_9301aeb6-d8fc-44db-82c4-24ddd726a73b.jpg?v=1758905070","url":"https:\/\/cacorrectionsbookstore.com\/products\/the-unicorn-fallacy-ditch-the-growth-or-die-herd-and-build-a-company-that-lasts-9781544544960","provider":"CA Corrections Bookstore","version":"1.0","type":"link"}