{"product_id":"the-kind-spider-marketing-planner-9780473698140","title":"The Kind Spider Marketing Planner","description":"\u003cp\u003eCreate a clear and usable content marketing plan to help you get results from your marketing efforts. Based around Rachel Klaver's framework in 'Be a Spider, Build a Web: Sticky Content For Small Businesses, ' this planner will help you create a clear plan across twelve months to help set goals, change habits, add structure and give you a springboard to implement a content marketing strategy that best suits your business.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn the planner, you'll be able to: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCheck your business is moving in a direction that inspires and excites you.\u003c\/li\u003e\n\u003cli\u003eSet clear goals to reach.\u003c\/li\u003e\n\u003cli\u003eIdentify the habits you'll need to take action on the goals.\u003c\/li\u003e\n\u003cli\u003eMeasure your sales goals for the year.\u003c\/li\u003e\n\u003cli\u003eIdentify the marketing activity you need to do weekly, monthly, quarterly, and annually.\u003c\/li\u003e\n\u003cli\u003eCreate a quarterly development plan.\u003c\/li\u003e\n\u003cli\u003eCreate a weekly activity plan.\u003c\/li\u003e\n\u003cli\u003eIdentify your \"iceberg\" offers.\u003c\/li\u003e\n\u003cli\u003eDefine your ideal customer.\u003c\/li\u003e\n\u003cli\u003eCreate your \"sticky web\" of content.\u003c\/li\u003e\n\u003cli\u003eIdentify your core content structure.\u003c\/li\u003e\n\u003cli\u003eRecord your favorite hooks and call to actions.\u003c\/li\u003e\n\u003cli\u003eTrack your marketing activity.\u003c\/li\u003e\n\u003cli\u003eCreate a monthly plan.\u003c\/li\u003e\n\u003cli\u003ePrepare for the following twelve months.\u003c\/li\u003e\n\u003cli\u003e\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eStay on track, stay motivated, and track both your activity and progress with this useful, practical planner specifically designed for small business owners managing their marketing\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e106 pages. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16222654\"\u003eRachel A. Klaver\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Spud House Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/17\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.69h x 8.27w x 0.30d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780473698140\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0473698145\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS060000\"\u003eSmall Business | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS063000\"\u003eStrategic Planning\u003c\/a\u003e\u003cbr\u003e","brand":"Spud House Publishing","offers":[{"title":"Default Title","offer_id":44291780903051,"sku":"9780473698140","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/5100\/7115\/files\/img_bf04bc78-ab9e-45e6-b7d3-fa536f032e8a.jpg?v=1758905004","url":"https:\/\/cacorrectionsbookstore.com\/products\/the-kind-spider-marketing-planner-9780473698140","provider":"CA Corrections Bookstore","version":"1.0","type":"link"}