{"product_id":"the-human-centered-brand-a-practical-guide-to-being-yourself-in-business-9789534817117","title":"The Human Centered Brand: A Practical Guide to Being Yourself in Business","description":"\u003cp\u003e\u003cstrong\u003ePromote your business with clarity, ease, and authenticity.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Human Centered Brand\u003c\/em\u003e is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience.\u003c\/p\u003e\u003cp\u003eIf you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand.\u003c\/p\u003e\u003cp\u003eRead this book to learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cp\u003eWhy conventional branding approaches don't work for service based businesses.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to identify your core values and use them in your business and marketing decisions.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eDifferent ways you can make your business unique among all the competition.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to express yourself verbally through your website, emails, articles, videos, talks, podcasts...\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhat makes your \"ideal clients\" truly ideal, and how to connect with real people who appreciate you as you are.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to craft an effective tagline.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhat are the most important elements of a visual brand identity, and how to use them to design your own brand.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to craft an exceptional client experience and impress your clients with your professionalism.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow your brand relates to your business model, pricing, company culture, fashion style, and social impact.\u003c\/p\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own.\u003c\/p\u003e \u003cp\u003eLearn more at humancenteredbrand.com\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12232723\"\u003eNela Dunato\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Nela Dunato Art \u0026amp; Design\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/04\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 322\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.67d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9789534817117\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 9534817112\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES007020\"\u003eGraphic Arts | Branding \u0026amp; Logo Design\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS060000\"\u003eSmall Business | General\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Nela Dunato Art \u0026 Design","offers":[{"title":"Default Title","offer_id":44291922460811,"sku":"9789534817117","price":33.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/5100\/7115\/files\/img_f22b29b9-ba4a-4308-b34f-2b0a2129cb91.jpg?v=1758907449","url":"https:\/\/cacorrectionsbookstore.com\/products\/the-human-centered-brand-a-practical-guide-to-being-yourself-in-business-9789534817117","provider":"CA Corrections Bookstore","version":"1.0","type":"link"}