{"product_id":"strategic-brand-management-4th-edition-9781936572861","title":"Strategic Brand Management, 4th Edition","description":"\u003cp\u003eIn Strategic Brand Management, Alexander Chernev, a professor of marketing at the renowned Kellogg School of Management at Northwestern University, presents a systematic approach to understanding the key principles of building strong brands. This book offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value. Topics covered include crafting a compelling value proposition, designing brand attributes, developing impactful communication campaigns, managing brand portfolios, cobranding, brand repositioning, managing brands over time, protecting the brand, measuring brand impact, and creating a strategic brand management plan. Clear, concise, and practical, Strategic Brand Management is the definitive text on building strong brands.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-3586440\"\u003eAlexander Chernev\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cerebellum Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/15\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.46d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781936572861\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1936572869\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043010\"\u003eMarketing | Direct\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS090010\"\u003eE-Commerce | Digital Marketing\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES007020\"\u003eGraphic Arts | Branding \u0026amp; Logo Design\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Cerebellum Press","offers":[{"title":"Default Title","offer_id":44318909104267,"sku":"9781936572861","price":79.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/5100\/7115\/files\/img_985565d1-62b8-4fe7-a038-f01fa1d3160f.jpg?v=1769930382","url":"https:\/\/cacorrectionsbookstore.com\/products\/strategic-brand-management-4th-edition-9781936572861","provider":"CA Corrections Bookstore","version":"1.0","type":"link"}