{"product_id":"standout-startup-9798988839224","title":"Standout Startup","description":"\u003cp\u003eDiscover the powerful process that top VC-backed startups use to create an effective marketing strategy with \u003cem\u003eStandout Startup\u003c\/em\u003e. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e★ Create Strong Messaging.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e★ Fuel User Growth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e★ Accelerate Revenue.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith this \u003cstrong\u003estep-by-step guide, \u003c\/strong\u003e tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts.\u003c\/p\u003e\u003cp\u003eStandout Startup offers an \u003cstrong\u003eessential marketing toolkit\u003c\/strong\u003e to help you stand out from the competition. Allyson Letteri shares insider secrets to fast-track your marketing success based on her experience as a Silicon Valley marketing executive and startup advisor.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHere's what you'll learn in \u003cem\u003eStandout Startup\u003c\/em\u003e: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe 3 Ps every startup needs to unlock effective \u003cstrong\u003emessaging\u003c\/strong\u003e: personas, position, and personality.\u003c\/li\u003e\n\u003cli\u003eFour techniques to create standout product \u003cstrong\u003epositioning\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to define an inimitable brand \u003cstrong\u003epersonality\u003c\/strong\u003e that your ideal customers love.\u003c\/li\u003e\n\u003cli\u003eThe secrets to crafting compelling \u003cstrong\u003evalue propositions\u003c\/strong\u003e that sell your product.\u003c\/li\u003e\n\u003cli\u003eThe most effective types of \u003cstrong\u003econtent\u003c\/strong\u003e to increase conversion in each phase of the customer journey.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eStandout Startup\u003c\/em\u003e presents a proven process to build a sustainable user and revenue growth engine. And it all starts with powerful product messaging that makes your \u003cstrong\u003estartup stand out\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book is your marketing accelerator.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16580577\"\u003eAllyson Letteri\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Costa Flora\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.60d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9798988839224\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 8988839226\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043060\"\u003eMarketing | Research\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS025000\"\u003eEntrepreneurship\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Costa Flora","offers":[{"title":"Default Title","offer_id":44291778117771,"sku":"9798988839224","price":24.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/5100\/7115\/files\/img_0e7bf739-efea-4619-8780-ca9a7f3f1c88.jpg?v=1758904889","url":"https:\/\/cacorrectionsbookstore.com\/products\/standout-startup-9798988839224","provider":"CA Corrections Bookstore","version":"1.0","type":"link"}