{"product_id":"merriams-guide-to-naming-9780982082935","title":"Merriam's Guide to Naming","description":"Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme and cost you money - Dealing with the challenge of domain names - Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions - Now with expanded tools for finding names and creating new ideas Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-7012704\"\u003eLisa Merriam\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Red Toad Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.26d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780982082935\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0982082932\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS025000\"\u003eEntrepreneurship\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043030\"\u003eInternational | Marketing\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Red Toad Press","offers":[{"title":"Default Title","offer_id":44291937665163,"sku":"9780982082935","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/5100\/7115\/files\/img_bf44bb96-35ed-41d7-bf22-e2c6e4f593d7.jpg?v=1758907857","url":"https:\/\/cacorrectionsbookstore.com\/products\/merriams-guide-to-naming-9780982082935","provider":"CA Corrections Bookstore","version":"1.0","type":"link"}