{"product_id":"entrepreneurship-for-everyone-a-student-textbook-9781412947763","title":"Entrepreneurship for Everyone","description":"In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKey entrepreneurship concepts that are covered include: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- the theories and tools of creative thinking\u003c\/p\u003e\u003cp\u003e- market research \u003c\/p\u003e\u003cp\u003e- intellectual property protection\u003c\/p\u003e\u003cp\u003e- relevant economics\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14119690\"\u003eRobert Mellor\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/26\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.20w x 0.60d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781412947763\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1412947766\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS060000\"\u003eSmall Business | General\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":44291816816779,"sku":"9781412947763","price":138.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/5100\/7115\/files\/img_9906bb4b-7b40-4775-b3c8-9f34e6b6f90c.jpg?v=1758905580","url":"https:\/\/cacorrectionsbookstore.com\/products\/entrepreneurship-for-everyone-a-student-textbook-9781412947763","provider":"CA Corrections Bookstore","version":"1.0","type":"link"}