{"product_id":"enhancing-the-managerial-dna-of-your-small-business-9781606495506","title":"Enhancing the Managerial DNA of Your Small Business","description":"Most people who start businesses do so with little or no experience and no formal education in business or management training. If this sounds familiar, this book has been written expressly for you and anyone who aspires to create a business. This book fills some critical gaps in managerial knowledge that cause many of the problems that small business owners face as they try to navigate the business world with inadequate knowledge of how to manage a business. Inside, you will learn five core topics that will make the difference between success and failure: strategic planning, financing, marketing, managing cash flow, and managing costs. This book also incorporates three topics that are very important to small businesses: break-even analysis, legal business structures, and intellectual property protection.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-8186421\"\u003ePat Roberson-Saunders\u003c\/a\u003e, \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-8359606\"\u003eBarron H. Harvey\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.45d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781606495506\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 160649550X\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS025000\"\u003eEntrepreneurship\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS041000\"\u003eManagement | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003ePat Roberson-Saunders has a PhD from the University of Maryland, College Park, and is a Professor Emerita of Management and Entrepreneurship at the Howard University School of Business.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":44291825565835,"sku":"9781606495506","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/5100\/7115\/files\/img_ac5499ef-6664-4dd9-a60b-a5b514d43f8e.jpg?v=1758905860","url":"https:\/\/cacorrectionsbookstore.com\/products\/enhancing-the-managerial-dna-of-your-small-business-9781606495506","provider":"CA Corrections Bookstore","version":"1.0","type":"link"}