{"product_id":"buyer-first-grow-your-business-with-collaborative-selling-9781774583203","title":"Buyer First: Grow Your Business with Collaborative Selling","description":"\u003cp\u003e\u003cb\u003eIt's time to forget everything you think you know about selling.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eWinning new customers is the number one challenge 80 percent of entrepreneurs face--and a big reason half of small businesses fail within five years. In\u003ci\u003e Buyer First\u003c\/i\u003e, Carole Mahoney--who once struggled to pay bills and is now a top sales coach and influencer--says the reason so many of us are bad at selling is, well, we think selling is bad. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn the \"book my clients have been asking me for,\" Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn't something we do to others, it's something we do with them. \u003cp\u003e\u003c\/p\u003eWith her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way that's consistent with your values and strengths, so you can align how you sell with how customers buy. \u003cp\u003e\u003c\/p\u003eComplete with worksheets and exercises like exploring your own Sales Origin story, \u003ci\u003eBuyer First\u003c\/i\u003e teaches you the tactics of a collaborative selling framework. Each point is backed up with real-life stories from Mahoney's colleagues and students as well as her own experiences. \u003cp\u003e\u003c\/p\u003eNot only does \u003ci\u003eBuyer First\u003c\/i\u003e promise to transform your sales approach, help you change your behaviors, and get consistent results--it'll make you feel fantastic about every transaction.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15829385\"\u003eCarole Mahoney\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Page Two Books, Inc.\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/05\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.40w x 0.80d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781774583203\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1774583208\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS058010\"\u003eSales \u0026amp; Selling | Management\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS025000\"\u003eEntrepreneurship\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/cacorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS041000\"\u003eManagement | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eCarole Mahoney\u003c\/b\u003e has been called \"the Sales Therapist\" by a professor at Harvard Business School, where she coaches for the Entrepreneurial MBA program. She has been named a top sales influencer by LinkedIn, and currently sits as president of the AA-ISP Boston Chapter. As the founder of Unbound Growth, Mahoney collects data from 2.2 million sales professionals to coach others on what makes a great seller. She holds a BA in marketing and business management from Franklin Pierce University, and lives in Maine.\u003c\/p\u003e","brand":"Page Two Books, Inc.","offers":[{"title":"Default Title","offer_id":44291896705163,"sku":"9781774583203","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/5100\/7115\/files\/img_16a7522b-1738-4432-9d21-978d1fd3724d.jpg?v=1758906627","url":"https:\/\/cacorrectionsbookstore.com\/products\/buyer-first-grow-your-business-with-collaborative-selling-9781774583203","provider":"CA Corrections Bookstore","version":"1.0","type":"link"}